Luminor, Panerai’s Icon on the right in the deep blue ocean
Visit Panerai's website

The Panerai brand history

Since 1860 Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence, as the city’s first watchmaking school. For many decades, Panerai supplied the Royal Italian Navy with precision instruments to meet the most rigorous military standards. Today, the very essence of Panerai remains the creation of innovations and remarkable instruments at Panerai Manufacture in Neuchâtel, Switzerland.

founded

1860 in Florence, Italy

CEO

Emmanuel Perrin

store network

177

Luminor, Innovation from the Depths

Luminor, Panerai’s Icon, represents a symbol of Italian design and Swiss Watchmaking.
Originally created to meet the demands of the Italian Navy, today it still incorporates the distinctive features that became paramount in extreme conditions and underwater missions.
Featuring sandwich dial, robust case design, patented crown protecting device and small seconds indicator, a tool watch for modern heroes.

product lines 

Exclusive Swiss manufactured watches with unmistakable Italian design

savoir-faire

Mechanical content and highly performing innovations closely associated to the World of the Sea

About Panerai

Job opportunities No two careers are the same

Learn more about jobs at Panerai and if you do not find a job that matches your expectations today, we invite you to submit your profile for future opportunities.

See more

Watches and Wonders Geneva 2025 Embark on a journey of discovery

Panerai celebrates Luminor Marina, its most iconic collection, with a series of enticing novelties and its high-complication know-how through the astronomical world of Jupiterium and the new Luminor Perpetual Calendar GMT Platinumtech PAM01575.

Explore the depth of Panerai’s watchmaking expertise aimed at designing innovative reliable instruments for Modern Heroes.

Panerai on social media

content powered by Instagram
  • A material deeply connected to Panerai’s maritime legacy, bronze embodies the Maison’s spirit of innovation and enduring bond to the sea. Its patina evolves with time as lived, creating a surface as individual as the owner. Every watch ages with a unique identity, becoming a companion shaped by the adventures it experiences. The Luminor Marina Bronzo PAM01678 carries forward this distinctive process, with its finish becoming a testament to the experiences shared with its owner. Command exclusivity, embrace distinction. 🔗 Link in bio. #Panerai #PaneraiBeyondTheWatch #PAM1678 #PaneraiBronzo #Bronzo
  • Friend of the brand Alberto Guerra @el_guerra wears the Luminor Marina Bronzo PAM01678, a watch that reflects both presence and character. Its bronze case matures with time, much like the roles he brings to life, gaining depth through experience. #Panerai
  • A material that evolves with its owner. Every tool watch ages with a unique identity, becoming a companion shaped by the adventures it experiences. Bronze embodies Panerai’s spirit of innovation and enduring bond to the sea. For the first time, bronze enters the Luminor Marina line. The Luminor Marina Bronzo PAM01678 pairs a 44 mm bronze case with a blue gradient sandwich dial and the P.980 calibre, complete with 500 m water resistance. Discover more via link in bio. #Panerai #PAM1678 #PaneraiBronzo #Bronzo
/